Michael "Meesh" Makdah has spent 20 years in marketing — building go-to-market, growing businesses, leading companies, and building the teams that run them. Today he does it as a fractional CMO for early-stage B2B SaaS. The short version: he sets the strategy, then builds the system that ships it.
Twenty years, four markets
Michael has built and led marketing across four regions — the US, MENA, Europe, and the UK — founding companies of his own along the way, through multiple exits. Different markets, different stages, same job: turn scattered marketing into a system that compounds.
Founder, operator, brand builder
- Co-founder of Jobedu — the Jordanian streetwear label built on Arab pop culture.
- Marketing lead for MakePrintable — the 3D-model repair platform from Mixed Dimensions.
- Launched GamePrint — turning in-game items into 3D-printed collectibles, with franchises including Assassin's Creed Origins and Star Trek Online.
- Director of Market Intelligence — The Private Office of Sheikh Saeed Al Maktoum, Dubai.
The CMO who builds
Most marketing leaders either set the strategy or run the execution. Michael does both. He owns the GTM strategy — ICP, positioning, channels, pricing — and builds the systems underneath it: lifecycle automation, lead scoring, RevOps, attribution. The plumbing that turns a plan into pipeline. No hand-off, no "that's the agency's job."
Where marketing meets AI
Michael is genuinely obsessed with where marketing and AI are colliding — and he makes videos about it. He builds GTM systems that don't just report what already happened; they track live signals from customers and competitors, and turn them into the next move. This is the most exciting marketing has been in two decades, and it's exactly where he wants to be building.
Who he works with
- Early-stage B2B SaaS — typically seed to Series A.
- Engineer- or founder-led teams that have outgrown founder-led marketing.
- Companies whose marketing feels sporadic — no roadmap, no clear owner.
- Teams between CMOs, or expanding into new markets and needing GTM that travels.
How he works
Fractional, and deliberately a small number of engagements at a time. He plugs in as your senior marketing leader — part-time — to set the roadmap, build the systems, lead the team and vendors, and own the number with you. You get executive judgment and someone who will actually ship.
Media
Representing The Private Office of Sheikh Saeed Al Maktoum, Michael hosted The Seed Actionable Podcast — a series where he invited guests on and interviewed them. Episode 7, with Davinci Jeremie on cryptocurrency:
In the press
- Al Arabiya · 2016 — Jordanian clothing store Jobedu spotlights Arab pop culture ↗
- Wamda · 2017 — Jordan and 3D printers: a battle close to an end ↗
- 3DPrint.com · 2018 — Mixed Dimensions enters the gaming world with GamePrint ↗
- The Filipino Times · 2023 — Featured speaker, Philippines' largest investment summit & property expo, Dubai ↗
Background
Top 3% vetted talent (Toptal). Michael works across the modern GTM stack — HubSpot, RevOps, lifecycle, and analytics — and increasingly, AI-driven signal systems. His bias is simple: build, measure, iterate. Marketing should run like a system, not a guess.
Want a CMO who builds, not just briefs?
If your marketing feels sporadic and you want it to run like a system, let's talk.