The CMO who builds
Michael Makdah Growth & GTM Engineer
Set the GTM for your early-stage B2B SaaS — then have an expert build the system that ships it. Growth stops being sporadic and turns systematic, across your whole team.
Trusted by
Proof
From sporadic to systematic.
- BeforeDisconnected strategy, sporadic campaigns. AfterOne GTM roadmap the whole team follows.
- Before“No idea where growth actually comes from.” AfterClear ownership — everyone knows their number.
- BeforeSlow, one-off launches. AfterCampaigns shipped faster — results everyone sees.
- Top 3%Vetted by Toptal
- Series A & seedStage focus
- Fintech · SaaSIndustries
- End to endStrategy → shipped systems
Series A · Seed fintech · Teams between CMOs
Services
What's included
Marketing breaks in predictable places. Here's where I come in — take the whole system, or just the part that's leaking. Each one gets built, shipped, and documented — not handed over as advice.
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01
GTM strategy & positioning
“No senior hand has ever really owned our GTM.”
Revisit your go-to-market — this time led by a vetted operator who has spent 20 years building and leading marketing teams. We pressure-test the ICP, positioning, and motion, then rebuild the plan on hard-won experience instead of guesswork.
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02
Diagnose & quick wins
“Some of our marketing works. We can't tell which.”
Let's start with quick wins. We diagnose what's actually working and what isn't, then build on the winners and interrogate the rest. Sometimes it's a gap in the team's experience; sometimes it's a channel you shouldn't be in at all.
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03
Conversion & experimentation
“We have traffic. It just doesn't convert.”
Campaigns are running and traffic is coming — now the job is conversion. Are we adding too many steps? Asking for too much, too early? We let the data lead: experiment, strip out friction, and lift conversion on both cold and hot traffic.
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04
RevOps, data & attribution
“We're making spend calls on vibes.”
When the numbers don't agree, you double down on the wrong channel and can't prove ROI when it counts. I build clean pipeline data, honest attribution, and enrichment — so every decision, and every board slide, runs on numbers you can defend.
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05
Agile team management
“The team's always busy, but nothing ships on a rhythm.”
Agile marketing management — sprint planning, standups, and an OKR system that ties every sprint back to the go-to-market strategy. Your team ships on a cadence and reports against the plan, not vanity metrics.
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06
The build, shipped
“We've paid for strategy before — and got a deck that died in Notion.”
Advice doesn't change anything; in three months you're back where you started. I leave working systems — live, documented, owned by your team — that keep running after I'm gone. You're buying a machine, not a meeting.
Fit
Built for a specific kind of team.
A fit if you're…
- Engineer- or founder-led B2B SaaS. Product people respect; marketing's the missing function. You need someone senior to own it.
- A team that needs a fresh start on marketing. Sporadic and disconnected today — you want a clean reset and a system.
- Scaling into new markets. Expanding globally and need GTM that travels.
Not a fit if you're…
- Pre-product. Nothing to sell yet — strategy's premature. Land a product and a few customers first.
- Already running a full-time CMO. Then you need a consultant for a specific problem — not a fractional CMO to run the function.
Watch
On the fractional model
A sharp breakdown of how the fractional model actually works in practice — winning clients, positioning, and running multiple engagements without dropping the ball.
Contact
Let's build your GTM.
I take a small number of fractional CMO engagements at a time — early-stage B2B SaaS, usually Series A or seed, often mid-CMO-transition. If marketing feels sporadic and you want it to run like a system, let's see if we fit.
Book
Book a discovery call
30 minutes. We map where your marketing is breaking, where a fractional CMO moves the needle first, and whether we're a fit. You'll leave with at least one thing worth fixing — whether or not we work together. Grab a time: