The CMO who builds
Michael Makdah Growth & GTM Engineer
I set the GTM for early-stage B2B SaaS — then build the system that ships it. Growth stops being sporadic and becomes a process the whole team can see.
Proof
From sporadic to systematic.
- BeforeDisconnected strategy, sporadic campaigns. AfterOne GTM roadmap the whole team follows.
- Before“No idea where growth actually comes from.” AfterClear ownership — everyone knows their number.
- BeforeSlow, one-off launches. AfterCampaigns shipped faster — results everyone sees.
- Top 3%Vetted by Toptal
- Series A & seedStage focus
- Fintech · SaaSIndustries
- End to endStrategy → shipped systems
Series A · Seed fintech · Teams between CMOs
Services
What's included
Marketing breaks in predictable places. Here's where I come in — take the whole system, or just the part that's leaking. Each one gets built, shipped, and documented — not handed over as advice.
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01
GTM strategy & positioning
“No one agrees what marketing is even supposed to do.”
Without a shared GTM, messaging drifts, channels fight for budget, and every review turns into opinions. I set the ICP, the message, the motion, and the math — so the team can recite the plan and you stop paying to find out what works.
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02
Demand generation
“Leads come in spurts, then dry up.”
When pipeline is a guess, you can't forecast, hire, or promise the board a number. I build the channel mix that fits your motion — content, paid, lifecycle, partnerships — designed to compound. Pipeline becomes something you plan around, not pray for.
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03
Lifecycle & marketing automation
“HubSpot's a graveyard of half-built workflows — and sales doesn't trust the leads.”
Good leads go cold, junk routes to reps, handoffs drop on the floor. I build HubSpot right: nurtures that move people, scoring that's actually predictive, routing and handoffs sales trusts. Marketing and sales finally run on the same rails.
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04
RevOps, data & attribution
“We're making spend calls on vibes.”
When the numbers don't agree, you double down on the wrong channel and can't prove ROI when it counts. I build clean pipeline data, honest attribution, and enrichment — so every decision, and every board slide, runs on numbers you can defend.
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05
Team, tools & vendors
“We're between CMOs, the one marketer is drowning, and the agency won't own the number.”
Work stalls, tools overlap, nobody's accountable for growth. I step in as the senior hand — hire and brief the team, cut the tool sprawl, run the function — or stay on the keys until you're ready to hire your full-timer. Either way, someone owns the outcome.
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06
The build, shipped
“We've paid for strategy before — and got a deck that died in Notion.”
Advice doesn't change anything; in three months you're back where you started. I leave working systems — live, documented, owned by your team — that keep running after I'm gone. You're buying a machine, not a meeting.
Fit
Built for a specific kind of team.
A fit if you're…
- Engineer- or founder-led B2B SaaS. Product people respect; marketing's the missing function. You need someone senior to own it.
- A team that needs a fresh start on marketing. Sporadic and disconnected today — you want a clean reset and a system.
- Scaling into new markets. Expanding globally and need GTM that travels.
Not a fit if you're…
- Pre-product. Nothing to sell yet — strategy's premature. Land a product and a few customers first.
- Already running a full-time CMO. Then you need a consultant for a specific problem — not a fractional CMO to run the function.
Watch
On the fractional model
A sharp breakdown of how the fractional model actually works in practice — winning clients, positioning, and running multiple engagements without dropping the ball.
Contact
Let's build your GTM.
I take a small number of fractional CMO engagements at a time — early-stage B2B SaaS, usually Series A or seed, often mid-CMO-transition. If marketing feels sporadic and you want it to run like a system, let's see if we fit.
Book
Book a discovery call
30 minutes. We map where your marketing is breaking, where a fractional CMO moves the needle first, and whether we're a fit. You'll leave with at least one thing worth fixing — whether or not we work together. Grab a time: